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UNIQUELY WEST HOLLYWOOD

URBAN VILLAGE

West Hollywood is the Creative City. The art galleries, design show rooms, cafes and restaurants of the new Melrose Triangle are quintessentially West Hollywood and will help our urban village thrive. The project’s open and inviting layout encourages visitors to enter the core of the site, visiting the project’s many neighborhood-serving amenities. The average restaurant, art gallery and retail space will be less than 2,000 square feet, creating a boutique and vibrant experience at the project site. The new Melrose Triangle will be a fun and exciting gathering place for residents of Boystown, West Hollywood West, Norma Triangle and the entire West Hollywood community. The project’s live-work-play environment, with its stunning architecture, will invigorate one of our City’s most prominent gateways.

INVESTMENT

The Melrose Triangle project will provide residents, patrons, and office and retail employees with opportunities to preserve our environment and reduce traffic, helping to improve our quality of life. Approximately 100 bicycle parking stalls will encourage visitors to get out of their cars when they make their way to the Melrose Triangle. A bus stop located onsite will do the same. Adherence to the City’s stringent Green Building Code will create a project that embraces the most environmentally-friendly building practices and operations. The project’s mixed-use live-work-play design, encompassing all of these aspects in a single location, will reduce strain on our community’s and our region’s infrastructure when compared to other development projects of similar size and scale.

The new Melrose Triangle represents an investment of more than $100 million into our City.

The new Melrose Triangle will deliver more than 300 jobs to West Hollywood, offering a boost to our City’s economy.

COMMUNITY

Neighborhood-serving restaurants, cafes, art galleries, and boutiques will enhance the uniquely West Hollywood experience of this new and exciting gathering place for our community. Moreover, the new Melrose Triangle will make more than 400 parking spaces available to the public during evenings and on weekends, helping to reduce traffic on Santa Monica Boulevard and to remove cars, commotion, and noise from residential streets. For the first time ever, a pedestrian paseo will create access to the heart of the new Melrose Triangle project site, inviting not just residents but the public to walk through the site from Melrose Boulevard to Santa Monica Boulevard, connecting two of our City’s most iconic boulevards in a way never done before.

The new Melrose Triangle will reinvigorate the western gateway to the City, breathing new life into this important aspect of our community and helping to welcome visitors to West Hollywood.

Design

Renowned architect Alan Pullman of Studio One Eleven is a leader on community-serving mixed-use architecture on three continents. The new Melrose Triangle brings together the creative essence of West Hollywood, combining the best of what our City has to offer today with the finest imaginative ingenuity of tomorrow. The project has been designed uniquely for this site, fitting perfectly into the space; each building is appropriately scaled and will deliver the needed mix of uses, design, and open space to serve the residents of our City.

20% of the 76 residential units will be reserved for moderate and low-income housing.

ABOUT

After years of community engagement, extensive design analysis and dedication to creativity and cutting-edge architecture, the Charles Company has unveiled a world-class project at the Melrose Triangle, one of West Hollywood’s prominent gateways to the City.

The new Melrose Triangle project will reinvigorate West Hollywood’s Western Gateway. Neighborhood-serving restaurants, cafes, art galleries, and boutiques will enhance the uniquely West Hollywood experience of this new and exciting gathering place for our community. The average restaurant, art gallery and retail space will be less than 2,000 square feet, creating a boutique and vibrant energy to the project.

The new Melrose Triangle will be the western face of West Hollywood, and will contain breathtaking office space in addition to 76 units of housing, 20% of which will be made available for low and moderate-incoming housing. The project will welcome everyone to West Hollywood.

West Hollywood is the Creative City, and our gateway should be a representation of our inclusive and creative values. The Melrose Triangle project will do just that.

About Charles Company

The Charles Company is a versatile real estate development and investment partnership. Founded in 1979 on a foundation of family values and fortified with astute business acumen, our expertise encompasses all areas needed to transform raw land or existing tired properties into successful, income-producing assets.

The Charles Company stresses planning, entitlement, zoning, tenant solicitation, financing, construction and property management as key functions of its business.

Through sound business decisions maximizing its experienced staff, qualified consultants, and reputable contractors, the Charles Company has successfully developed office and retail projects in California and Nevada, which exhibit creative design and enjoy optimum tenant mix for maximum return.

The Charles Company currently owns and operates over 5 million square feet of office and retail space in the Southern California counties of Los Angeles, Orange, Riverside, San Bernardino, San Diego, and Ventura, as well as Washoe County in Nevada. Most projects are located in areas with strong, dense demographics and excellent growth potential, including several inner city areas.

The Charles Company is a West Hollywood-based development company with its headquarters on Sunset Boulevard in the heart of our City. With 35 years of experience, the Charles Company is an integral part of the West Hollywood Community.

The Charles Company is 100% privately owned which allows for efficient control and administration of acquisitions, design, planning, property management, and leasing.

FAQS

Where is the project located?

Situated at the prominent western gateway to the creative City of West Hollywood, California, Melrose Triangle is an approximately 2.7-acre site bounded by Santa Monica Boulevard to the north, Melrose Avenue to the south, and Almont Drive to the east, creating a triangular shape, which is how the site got its name.

What will the project consist of?

The project will contain 76 high quality apartments, of which 20% will be dedicated to moderate and low-income housing, in keeping with West Hollywood’s tradition of supporting affordable housing. The project will contain approximately 137,000 square feet of creative office space, helping to attract new businesses to our city. It also will contain approximately 82,000 square feet of retail uses, which will include art galleries, design showrooms, restaurants, retail space and cafes, among other exciting retail uses. The average square footage of a retail space on the project site will be approximately 2,000 square feet, giving the project’s retail space a boutique feel, consistent with the retail uses on Melrose Avenue today.

How tall is the new project?

The height of the project varies as there are actually three separate buildings on the project site and there is a slope from Santa Monica Boulevard to Melrose Avenue. At its lowest point the project is approximately 55 feet tall and at its highest point the project is approximately 70 feet tall.

How will the public and the City be able to understand all of the project elements and any potential impacts?

The City has prepared a comprehensive analysis, called a Draft Environmental Impact Report, which carefully studied the project and any potential environmental impacts.

How much parking will be provided on site?

The project will contain 884 parking spaces, which is 37 more than required by the City’s parking code. In addition, during evenings and on weekends, approximately 400 parking spaces that during the weekdays are dedicated to office tenants will be made available to the public, helping to reduce traffic on Santa Monica Boulevard and to remove cars, commotion, and noise from residential streets.

Mobility

The project will contain more than 100 bicycle parking stalls, which will encourage residents, visitors and those working at the project site to use alternative modes of transportation to travel to and from the site. A bus stop located on Santa Monica Boulevard in front of the project site will also encourage the use of alternative transportation. As with any project of this size, some increase in vehicular traffic can be expected, however, with the project’s focus on walk-ability, alternative transportation and a community-oriented live-work-play environment, those impacts will be decreased and are not expected to noticeably change our community.

Will there be any public amenities?

The project will deliver new retail to Santa Monica Boulevard, Melrose Avenue, and Almont Drive, upgrading the currently tired site with new art galleries, design showrooms, restaurants, retail space and cafes. It will contain a pedestrian paseo to provide access to the heart of the project site, inviting the public to walk through the site from Melrose Boulevard to Santa Monica Boulevard while offering close to 10,000 square feet of public open space.

For more information about the project’s benefits, see a link to the project’s benefits page, here.

Will there be economic benefits from the project?

The project represents an investment of over $100,000,000 in West Hollywood. The project will create hundreds of temporary construction jobs and more than 300 permanent jobs in the City. It will deliver new sales tax revenue to the City, helping to support vital city services in our community.

Will the construction and operation of these new buildings be “green?”

The construction and operation of the project will be held to the highest green standards. To learn more about our commitment to environmental sustainability, visit our project benefits page, here.

Who is the architect, and will the new buildings fit in with their surrounding area?

The architect is the renowned Alan Pullman of Studio One Eleven, who is a leader in the field of designing community-serving mixed-use architecture on three continents. Alan Pullman and his team have designed this project to fit perfectly with the unique opportunity this gateway site provides. To learn more about Alan Pullman and the project’s architecture, visit our project benefits page, here.

Who is developing this project?

The developer is the Charles Company, a West Hollywood-based real estate development company with its headquarters on Sunset Boulevard in the heart of our City. With 35 years of experience, the Charles Company is an integral part of the West Hollywood community. To learn more about the Charles Company, please click here.

What is the process and schedule for the project?

The project is currently in the entitlement process. In March 2014, the City of West Hollywood’s Design Review Subcommittee overwhelming recommended the project move forward to the City Planning Commission. A Final Environmental Impact Report will be released soon to the public and the project team is preparing for public hearings before the City of West Hollywood’s Planning Commission and City Council. The project team hopes to complete the entitlement process in the summer of 2014 and to start construction in early 2015. Construction will take approximately two years to complete, so the completed project will be open and operational some time in 2017.

How can I keep informed of project milestones and opportunities to participate in the process?

The project website, www.MelroseTriangle.com, will have regular updates on milestones, project information, and links to the City’s planning documents. You can also e-mail the project team at info@MelroseTriangle.com with any questions about the project or you can click here to join our email list to receive the latest updates about the project.

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